In essence, a mobilized website that is also SEO-friendly is specifically designed with various mobile device users in mind, where the website may share the content of the desktop version in the original or modified form. A mobile website with adaptive web design approach is a better option when design tasks are too expensive and cumbersome. However, there are quite a few drawbacks with these approaches, other than those mentioned earlier. For one, mobile websites with SEO-friendly concepts require to have a different domain, other than the desktop version. The company needs to differentiate their websites by choosing an alternate name for their mobile website, by doing something as simple as appending a letter to the original website. This means more websites to handle, less organic traffic and more complexity in uploading content. Developing such mobile websites certainly takes a bit of discipline, but once you get it down it requires only about a second to reap the benefit. With this time and resource investment, you will be staying in tune with all your competitors. And a mobile website is better than its desktop counterparts in areas such as ability to design for user’s needs, quick website build time, DIY options and affordability. A responsive mobile website is a winner in terms of optimization, updating, adding conversion and redirecting codes.
If mobile devices are the source of information and mobilized websites contribute to this aspect, doesn’t it make sense that managing websites no matter how complex it is will contribute to your business profit? In addition, mobile concept has minimized long term maintenance of websites and many businesses have been able to connect with their customers quickly and effortlessly. Overall, if there is a clear business need and the right resources, this approach is the way to go.
Some needs of users can be met right away, and many can be met more simply than a full-package software. One of the most startling innovation in the mobile world is mobile applications for mobile devices. People’s needs are not static, unchanging things and these applications have proved themselves to be useful in their every aspect of lives. The applications run on smartphones or tablets and do not require internet to access or perform a specific task that they are intended to do. When mobilized websites give static information, these applications play a role in delivering changing information. Creating an app is not just an exercise. As you hone the needs of your business, the choice will become a valuable too that will help you make your customers happy. In other words, if your website is a set of pages with fixed content, you can simply jump on to the mobile bandwagon with mobilized websites. Otherwise, if you are trying to build a game or tool, apps bring a plethora of options for interaction. What you choose will make or break your business in the end. The choice you make will also help with what is most important to your business when you risk of being swept into the frenzy of old conventional way of browsing. They will be useful when you begin devising your plan for meeting your growing business needs. However, if you are unsure of where to start, you might get your hands dirty with a simple DIY mobile website. As your business grows and market demands, you can add more features, more mobile strategies and perhaps experiment with each of the concepts in detail.